Ad Agency Mover And Shaker Lori Senecal Says Goodbye To C P & B


The news that Lori Senecal, global CEO of the world class advertising agency Crispin Porter and Bogusky came as a surprise to everyone except Lori and C P & B Chairman Chuck Porter. Chuck recruited Lori Senecal in 2015 to breathe new life into the agency. Her ingenuity and prowess for organization and management gave C P & B the creative spark that the agency needed. As the company’s first global CEO, Lori Senecal landed important accounts such as American Airlines and has worked hard to keep clients – her strategy worked since not a single client has left C P & B under her leadership.

As perfect a leader as Lori Senecal is, all good things must come to an end. When Lori agreed to lead C P & B to the top she was also planning her departure. Chuck Porter knew of her plans to retire and has been actively seeking her replacement and grooming the next management team for the agency. Of note is Danielle Aldrich, Canadian born team player who was recently promoted to the position of President of C P & B West. Visit Forbes to know more.

As Lori works with fellow leaders to ensure appropriate placements within the management teams, two key players have announced their departures. CEO of the United Kingdom division Richard Pinder has resigned to pursue his own business opportunities, as well as chief creative director Dave Buonaguidi from the same division is exiting the agency.

It’s hard to take the idea of Lori Senecal retiring seriously given her very active career backgrounds. Prior to being recruited to C P & B, she had a compelling career at her agency Kirshenbaum Bond Senecal and Partners where she was the President, CEO and Global Executive Chairman.

While holding the position as Global Executive Chairman, she was also the President and CEO of MDC Partners. Earlier in her job history she held title as Co-Founder, Global Chief Innovation Officer and President of McCann Erickson. She was named as an “Agency Executive to Watch” by Advertising Age in 2016, and as a “Women to Watch” in 2013.

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