Nathaniel Ru: The Heart And Soul Of Sweetgreen

Nathaniel Ru is a businessman and entrepreneur who is best known for being the founder of Sweetgreen. Sweetgreen is a fast food chain that offers their customers delicious and healthy meals. Ru had founded the company just a few months after he completed his college at Georgetown University. The business idea was brought to life by him and two of his classmates. Since its inception, Sweetgreen has grown to be a crowd favorite, and attracts thousands of customers every day. Currently, the fast food chain has grown extensively, and now is operational in various locations all over the country. In 2016, the company had over sixty stores across America.


The idea for Sweetgreen came to Nathaniel Ru when he was still in college. At the time, he faced a hard road trying to find viable places to eat that were budget and healthy. Soon after attaining his business degree, he thought it would be best to fill the void himself and start up his own fast food chain. The brand tries to break away from the traditional notion of boring salads by offering options that are absolutely delicious. One of the main reasons why people line up to get their salad lunch is because it is known to taste so good. But while maintaining this, Sweetgreen also ensures its customers that all their meals are extremely nutritious and fit the criteria of an extremely healthy meal.


Sweetgreen is known for a lot more than just their salads. It has grown to be a brand that people have grown to know more and more of. Nathaniel Ru wanted to expand Sweetgreen be more than just a salad bar, and started their own line of juices that are available all over. But that’s not all. Nathaniel Ru also now is the founder of a music festival. The sweetlife music festival is one that happens every year and attracts thousands of people from all over the country. The festival is a celebration of music, good food and brilliant art, which is why it has seen so much success. The music festival has seen some big names take the stages, but also provides a platform to local indie artists.


When Nathaniel Ru came up for the idea of Sweetgreen, he wanted to make the entire business look extremely appealing to everyone. Right from the way the outlets are designed, to the kind of preparations with which the food is served, Nathaniel Ru tries to do almost everything right when it comes to Sweetgreen.


Follow Nathaniel Ru on twitter @nathanielru.